BUS 306: Principles of Marketing

Explore Census Data​

• Key gateway to U.S. Census Bureau data

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Point and click map access to census data

Business Librarian Stephen Fadel demonstrates how to use the Maps feature in data.census.gov to gather demographic data by county and zip code.

Consumer Use of the Internet & Mobile Web                    2020-2021

• Online source of current data
• CAUTION—much information is loosely cited (e.g., no date, no title). If you plan to use data and source has an incomplete citation, try to retrieve missing information by visiting cited source. 

Restaurant, Food & Beverage Market Research                Handbook 2020-2021

• Latest ebook edition
• Provides hospitality data from a range of sources
• CAUTION—much information is loosely cited (e.g., no date, no title). If you plan to use data and source has an incomplete citation, try to retrieve missing information by visiting cited source. 

Esri Tapestry

• Free website
• Market segmentation profiles by zip code 

Market Share Reporter

• 2022 edition

• 2020 edition

• 2019 edition

  • Product, company, brand market share
  • From the library's Gale Virtual Reference Library database

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A short video on the Market Share Reporter

Demonstrates three types of market share searches using the online resource, the Market Share Reporter.

Encyclopedia of Major Marketing Strategies

• Reviews 100 recent influential marketing campaigns
• From the library's Gale Virtual Reference Library database 

Ad Age

• Top trade journal of the U.S. advertising industry

Consumer Expenditure Survey

• Leading government survey on consumer expenses
• Overseen by the U.S. Bureau of Labor Statistics

Best Customers

• Two-page consumer profiles by product/service
• Over 300 categories