SWOT Analysis
For help in building an insightful and persuasive analysis, it might help to break down SWOT into two parts.
Part 1: Strengths and Weaknesses
- This is usually the internal part of the analysis where you will focus on your company. Useful information sources include company reports, company government filings (e.g., 10-K), and articles.
Part 2: Opportunities and Threats
- Ths is the external portion of the analysis where you will focus on the industry in which your company operates. Information sources include industry reports, articles on your industry, and industry trade associations.