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Markets Research Guide

How-to market research videos

Map access to U.S. census data: An Introduction

Demonstrates how to use the Census Bureau's maps feature to access data.

Getting Census Data for Two or More Locations

A demonstration of using census maps to gather data on multiple locations.

Getting consumer spending data using the Census Business Builder

Walks viewers through how to access household spending data using the Regional Business Analyst edition of the Census Business Builder.


How to build a list of industry businesses using Mergent Online.

Using the example of wineries in California, this video demonstrates how to use the database Mergent Online to create a list of businesses by industry and location.


The Market Share Reporter

Demonstrates three types of market share searches using the online resource, the Market Share Reporter.