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Markets Research Guide

Brands

YouGov Profiles Lite

Information on brands, attitudes, personalities, and entertainment
Profiles include gender, age, attitudes, media consumption

Market Share Reporter

2022 edition
2020 edition
2019 edition
- Product, company, brand market share
- From the library's Gale Virtual Reference Library database

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A short video on the Market Share Reporter

Demonstrates three types of market share searches using the online resource, the Market Share Reporter.

Encyclopedia of Major Marketing Strategies

Reviews 100 recent influential marketing campaigns
From the library's Gale Virtual Reference Library database

Ad Age

Top trade journal of the U.S. advertising industry

Other brand sources

Consumer Reports

Indexed in the library's Business Source Premier database
Coverage from 1984-present
Order full text through interlibrary loan

Customer Satisfaction Benchmarks

Free website
Covers companies and industries