Skip to Main Content

Markets Research Guide


YouGov Profiles Lite

  • Information on brands, attitudes, personalities, and entertainment
  • Profiles include gender, age, attitudes, media consumption

Market Share Reporter


A short video on the Market Share Reporter

Demonstrates three types of market share searches using the online resource, the Market Share Reporter.

Encyclopedia of Major Marketing Strategies

  • Reviews 100 recent influential marketing campaigns
  • From the library's Gale Virtual Reference Library database 

Ad AgeAd Age cover

  • Top trade journal of the U.S. advertising industry

Other brand sources

Consumer Reports

  • Indexed in the library's Business Source Premier database
  • Coverage from 1984-present
  • Order full text through interlibrary loan

Customer Satisfaction Benchmarks

  • Free website
  • Covers companies and industries